Privacy Policy

At Right Foam, accessible via rightfoam.com, we are dedicated to safeguarding and respecting your privacy.

This Privacy Policy (including our Terms of Use and any referenced documents) outlines how we process the personal data we collect from you or that you provide to us. It also explains your privacy rights and the legal protections in place. We kindly request that you carefully read the following information to understand our perspectives and practices regarding your personal data and how we handle it. By visiting rightfoam.com, you accept and consent to the practices described in this Privacy Policy.

Right Foam is the data controller and holds responsibility for your personal data (referred to as 'Right Foam,' 'we,' 'us,' or 'our' in this Privacy Policy).

We do not knowingly collect data related to children without the knowledge and consent of their parent or guardian.

We have designated an individual to oversee any questions regarding this Privacy Policy. If you have inquiries or wish to exercise your data protection rights, please contact them using the details provided below.

Contact: Greg Thomas

Email: info@rightfoam.com

Our website may contain links to third-party websites, plugins, and applications. Clicking on these links or enabling connections may allow third parties to collect or share data about you. We do not control these third-party websites and cannot be held responsible for their privacy statements. We encourage you to read the privacy notice of every website you visit when you leave our website.

Personal data, or personal information, refers to any information that can identify an individual. It excludes data where personal identifiers have been removed (anonymous data).

We may collect, use, store, transfer, and process the following information (including personal data) about you:

1. Information Provided by You You have the option to provide us with information about yourself through forms on our website rightfoam.com or by contacting us via phone, email, or other means.

This information may include:

Identity Data: Your full name, title, date of birth, and gender.
Contact Data: Your billing address, delivery address, email address, and phone number.
Financial Data: Financial and credit card information.
Transaction Data: Details about payments to and from you, as well as information about products and services you have purchased from us.
Profile Data: Information related to your website activity.
Marketing and Communications Data: Your preferences for receiving marketing materials from us and your communication preferences.

Additionally, we collect, use, and share Aggregated Data, which consists of statistical or demographic information, for various purposes. Aggregated Data is derived from personal data but does not directly or indirectly reveal your identity under the law. For example, we may use Aggregated Data to calculate the percentage of users accessing a specific website feature based on their Usage Data. However, if we combine or connect Aggregated Data with your personal data in a way that directly or indirectly identifies you, we treat the combined data as personal data, which will be used in accordance with this privacy notice.

If You Fail to Provide Personal Data

In cases where we are required by law or have a contractual obligation to collect personal data from you, failing to provide the requested data may prevent us from fulfilling the contract or providing you with goods and services. For example, if you do not provide the necessary information to process a purchase, we may have to cancel the order. If this situation arises, we will notify you accordingly.

2. Automatically Collected Information During your visits to our websites, we may automatically gather technical data regarding your device, browsing actions, and patterns. We collect this personal data using cookies, server logs, and similar technologies. If you visit other websites that utilize our cookies, we may also receive technical data related to your browsing activities. For further details, please refer to our Cookie Policy.

The following information may be automatically collected:

Technical Information: This includes the Internet Protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
Information about Your Visit: This encompasses the full Uniform Resource Locators (URL) clickstream to, through, and from our websites (including date and time); products you viewed or searched for; page response times; download errors; duration of visits to specific pages; page interaction information such as scrolling, clicks, and mouse-overs; methods used to navigate away from the page; and any phone number used to contact our customer service.

3. Information Received from Other Sources

In certain instances, we may receive information about you if you use other websites operated by us or utilize additional services we provide. When collecting such data, we will inform you that it may be shared internally and combined with the information gathered on this site.

Furthermore, we collaborate closely with third parties, including business partners and providers of technical, payment, and delivery services. From these sources, we may receive contact, financial, and transaction data.

Our business partners include:

Parcel2go
Evri
Fedex
QuickBooks

Payment methods accepted:

Clearpay
iDeal
AliPay

We may also obtain technical data from advertising networks, analytics providers, and search information providers (such as Google and Bing), as well as identity and contact data from data brokers and aggregators

4. Cookies

To differentiate you from other users of our websites and enhance your browsing experience, we utilize cookies. These cookies enable us to provide you with a positive user experience and improve our websites. For detailed information on the cookies we use and their purposes, please refer to our Cookie Policy located at the bottom of this page.

How We Use Your Personal Data

We will only use your personal data when permitted by law. The following circumstances outline the most common purposes for which we utilize personal data:

To fulfill your requests for goods and/or services.
When necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
To comply with a legal or regulatory obligation.

In general, we do not rely on consent as a legal basis for processing your personal data, except when it comes to sending you third-party direct marketing communications via email or text message. You have the right to withdraw your consent for marketing purposes at any time by contacting us.

Purposes for Which We Use Your Personal Data

In the table below, we provide a description of all the ways in which we intend to use your personal data, along with the legal bases on which we rely for each purpose. Additionally, we specify our legitimate interests where applicable.

Please note that we may process your personal data for multiple lawful grounds depending on the specific purpose for which we use your data. If you require further details regarding the specific legal basis for processing your personal data, especially when multiple grounds apply, please reach out to us.

Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Types of Data

Legal Basis for Processing, Including Legitimate Interest

1. To register you as a new customer of products and services purchased through our websites or by opening a trade account:

(a) Identity

(b) Contact

2. To process and deliver your order, including:

(a) Managing payments, fees, and charges

(b) Collecting and recovering money owed to us:

(a) Identity

(b) Contact

(d) Transaction

(e) Marketing and communications

Legal basis:

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)

3. To manage our relationship with you, including:

(a) Notifying you about changes to our terms or Privacy Policy

(b) Requesting your review or participation in a survey:

(a) Identity

(b) Contact

(d) Marketing and communications Legal basis:

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

4. To enable your participation in a prize draw, competition, or survey:

(a) Identity

(b) Contact

(d) Usage

(e) Marketing and communications Legal basis:

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to study customer usage, develop products/services, and grow our business)

5. To administer and protect our business and website, including troubleshooting, data analysis, testing, system maintenance, support, reporting, and data hosting:

(a) Identity

(b) Contact

(d) Financial Legal basis:

(a) Necessary for our legitimate interests (running our business, providing administration and IT services, network security, fraud prevention, and business restructuring)

(b) Necessary to comply with a legal obligation

6. To deliver relevant website content and advertisements, and measure the effectiveness of the advertising served to you:

(a) Identity

(b) Contact

(d) Usage

(e) Marketing and communications

(f) Technical Legal basis: Necessary for our legitimate interests (studying customer usage, developing products/services, growing our business, and informing our marketing strategy)

7. To use data analytics to improve our websites, products/services, marketing, customer relationships, and experiences:

(a) Technical

(b) Usage

Legal basis: Necessary for our legitimate interests (defining customer types, updating and optimizing our websites, improving user experience, developing our business, and informing our marketing strategy)

8. To make suggestions and recommendations to you and other site users about goods or services that may be of interest:

(a) Identity

(b) Contact

(d) Usage

(e) Profile

Legal basis: Necessary for our legitimate interests (developing products/services and growing our business)

We will use your personal data only for the purposes for which it was collected, unless we reasonably determine that we need to use it for another purpose that is compatible with the original one. If you would like an explanation of how the processing for the new purpose is compatible with the original purpose, please contact us at privacy@rightfoam.com.

In the event that we need to use your personal data for an unrelated purpose, we will inform you and provide an explanation of the legal basis that permits us to do so.

Please be aware that we may process your personal data without your knowledge or consent in accordance with the aforementioned rules when it is required or permitted by law.

Promotional Offers from Us

If you have requested information from us or have purchased goods or services, you will receive marketing communications from us via email, SMS, telephone, post, social media, or digital advertising (through cookies or similar technologies).

Information Received from Other Sources

We may combine the information received from other sources with the information you provide to us and the information we collect about you. This combined information may be used for the purposes outlined above, depending on the types of information we receive.

Disclosure of Your Information

We may share your personal information internally with any member of our group, including our subsidiaries, our ultimate holding company, and its subsidiaries, as defined in Section 1159 of the UK Companies Act 2006.

We may also share your personal data with selected external third parties, including:

Group companies and associated companies of Right Foam Limited.

Business partners, suppliers, and subcontractors for the purpose of fulfilling any contract we enter into with them or with you. This includes:

Parcel2go
Evri
Fedex
Quickbooks
add payment provider

Advertisers and advertising networks that require the data to select and serve relevant advertisements to you and others. This includes:

Google
Facebook
Bing
LinkedIn

We may collect, use, and share aggregated data, such as statistical or demographic information, for various purposes. Aggregated data is derived from personal data but does not directly or indirectly reveal your identity and is not considered personal data under the law. We may provide aggregate information about our users to advertisers to help them reach their target audience. However, if we combine or connect aggregated data with your personal data in a way that it can directly or indirectly identify you, we will treat the combined data as personal data and handle it in accordance with this privacy notice.

Sharing of personal data for marketing purposes will only occur if you have provided your consent (by actively indicating your preference through positive action, i.e., opting in) for us to use your information. We will not share your information with unauthorized third parties without your explicit consent.

You have the option to subsequently opt out of the use of your personal data for marketing purposes by contacting us or the relevant third parties.

In addition, we may share your personal data with third parties in the event of a sale, transfer, or merger of parts of our business or assets. Alternatively, if we seek to acquire other businesses or merge with them, the new owners may use your personal data in the same manner as outlined in this privacy notice.

We may also disclose or share your personal data if we are under a legal obligation to do so, or if it is necessary to enforce or apply our Terms of Use and other agreements, or to protect the rights, property, or safety of Right Foam Limited, our customers, or others. This may involve exchanging information with other companies and organizations for the purpose of fraud protection.

We require all third parties to respect the security of your personal data and to handle it in accordance with the law. We do not permit our third-party service providers to use your personal data for their own purposes, and we only allow them to process your personal data for specified purposes and in accordance with our instructions.

STORING YOUR PERSONAL DATA

International Transfers

We may transfer and store the data we collect from you at a destination within the European Economic Area (EEA) and process it with the help of staff operating within the EEA who work for us or one of our suppliers. By submitting your personal data, you consent to this transfer, storing, or processing. We take necessary steps to ensure that your data is treated securely and in accordance with our Privacy Policy. We do not transfer your personal data outside the EEA.

Data Security

We have implemented appropriate security measures to prevent unauthorized access, alteration, or disclosure of your personal data. We limit access to your personal data to those who have a business need to know, including employees, agents, contractors, and third parties who process your data on our instructions, and they are subject to confidentiality obligations. All information you provide to us is stored on our secure servers, and any payment transactions are encrypted using SSL technology. If you have a password to access certain parts of our sites, you are responsible for keeping it confidential, and we advise you not to share it with anyone.

While we take steps to protect your personal data, we cannot guarantee the security of any data transmitted to our sites over the internet, and any such transmission is at your own risk. Once we receive your information, we use strict procedures and security features to try to prevent unauthorized access.

We have established procedures to address any suspected personal data breach and will inform you and any relevant regulator of a breach where required by law.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including to comply with legal, accounting, or reporting requirements. We determine the appropriate retention period for your personal data based on factors such as its nature, sensitivity, potential risk of harm from unauthorized use or disclosure, and legal requirements. We must keep basic information about our customers, including contact, identity, financial, and transaction data, for six years after they cease being customers for tax purposes. You have the right to request that we delete your data in certain circumstances. Additionally, we may anonymize your personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

YOUR RIGHTS

You have certain rights regarding your personal data:

Request correction: You can request the correction of any incomplete or inaccurate personal data we hold about you. We may need to verify the accuracy of the new data you provide.

Request erasure: You can ask us to delete or remove your personal data when there is no valid reason for us to continue processing it. You also have the right to request erasure if you have successfully exercised your right to object to processing, if we have processed your information unlawfully, or if erasure is required by local law. Please note that we may not always be able to comply with your erasure request due to specific legal reasons, which we will notify you of if applicable.

Object to processing: You can object to the processing of your personal data when we rely on a legitimate interest or when it is used for direct marketing purposes. If you object based on grounds related to your specific situation or if you feel it infringes upon your fundamental rights and freedoms, we will assess if there are compelling legitimate grounds to override your objection.

Request restriction of processing: You can request the suspension of processing your personal data in certain situations, including when you want us to verify its accuracy, when our use of the data is unlawful but you want us to retain it, when you need us to hold the data for legal claims, or when you have objected to its use but we need to determine if we have overriding legitimate grounds.

Request data portability: You have the right to receive your personal data in a structured, commonly used, machine-readable format and request its transfer to you or a third party. This right applies to automated information that you initially provided consent for or that was used to perform a contract with you.

Withdraw consent: If we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. However, this will not affect the lawfulness of processing prior to the withdrawal. In some cases, withdrawing consent may impact our ability to provide certain products or services, and we will inform you accordingly.

To exercise your rights, you can check certain boxes on the forms we use to collect your data or contact us at privacy@rightfoam.com.

Please note that our sites may contain links to websites of partner networks, advertisers, and affiliates, each with their own privacy policies. We do not accept responsibility or liability for these policies, so please review them before submitting personal data.

ACCESS TO INFORMATION

You also have the right to request access to your personal data (known as a 'data subject access request'). This allows you to receive a copy of the personal data we hold about you and verify its lawful processing.

To make a request for access, please contact us at privacy@rightfoam.com.

No fee is usually required, unless your request is unfounded, repetitive, or excessive. In such cases, we may charge a reasonable fee or refuse to comply. We may need to obtain specific information from you to confirm your identity and ensure data security. If necessary, we may contact you for further details to expedite our response.

We aim to respond to all legitimate requests within one month. If your request is complex or if you have multiple requests, it may take longer, but we will keep you informed.

CHANGES TO OUR PRIVACY POLICY

Any future changes to our Privacy Policy will be posted on this page and, if applicable, communicated to you via email. We encourage you to check this page regularly for updates or revisions to our Privacy Policy.

It is important to keep your personal data accurate and up to date. Please inform us of any changes during your relationship with us

Welcome to Right Foam, your leading online supplier of premium foam products in the UK. Specializing in custom cut foam to size, we cater to all your upholstery, cushion, and foam sheet needs. Our extensive range includes high-density foam, medium density, and soft foam options, ensuring the perfect solution for any application.

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